Getting to Yes: Negotiation agreement without giving in by Roger Fisher and William Ury page 200+xiii, price 11.00 $ ,publisher Penguin book publisher 
Either to earn or to learn if anyone is interested in negotiation a small but coherent book getting to yes should be a start-up book to read. As Newsweek perfectly stated it is a lucid brief for win-win negotiation which if it takes hold, may help convert the age of ‘Me to the Era of We’.  You can’t spell negotiation without this book.
Like it or not, we are a negotiator. Every day we negotiate knowingly or unknowingly. Negotiation is a basic means of getting what you want from others. Although negotiation takes place every day, it is not easy to do well. This book is all about how to get yes without going in to war and giving in.
Getting to yes is not a sermon on the morality of right and wrong; it is a book on how to do well in a negotiation. In our daily life there are different types of people those shy, outgoing, verbal and logic-chopping, structured, less comprehensive, tactful, blunt and others. These all are what we witness and one may wonder how to negotiate with different people in principle but flexible manner. This book is all about creating a principled negotiation which brings victory for both sides.
There are three ways of negotiation and three types of negotiators. Soft negotiators who think that the other side is friend, the goal is agreement, soft on the people and the problem, trust other, disclose their bottom line and insist on agreement. On the other hand there are hard negotiators who believes that the other side is adversarial, goal is victory, hard on both the people and problem, distrust others, make treat, mislead as to you bottom line. The third ways is a novel concept called principled negotiation.