Can You Sue Coca Cola for Using Your Name?

Back Ground of the Law

In these days, it is in our usual venture to see many Ethiopian names on the bottles of Coca Cola thanks to the fanciful marketing strategy of Coca Cola Company. Coca Cola used this strategy to promote its product or I can say to instigate its customers, hence each name affixed on each bottle is believed to have a power to call an individual, whose name is affixed thereon, to the market. As it is described in some Medias, the company has used around 200 names, which are familiar to Ethiopia, to adopt this marketing campaign.

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